How To Network For Your Business In 3 Steps


When a person starts their own business, it may be easy for them to think that their product will sell itself. This isn’t the case, however. Successful business owners all have one thing in common; a strong network.

Building a strong network for a business isn’t always easy, but it is always worth it. There are some steps a business owner can take to begin building their network, or even to branch out and create a bigger network.

1. Focus on building relationships.

When a person is learning to build a network for their business the best place to start is to build relationships. The best way for someone to have their business noticed is to know the right people, and this can only happen if they work on building relationships with those people.

Additionally, having a relationship with the right people can lead to valid advice for a new business owner. It is important to remember that each time they meet someone new, they are building their network just a little more. Each person they meet can introduce them to someone else, and so forth.

2. Get out there and meet people.

A business owner will never grow their network if they aren’t getting out there and meeting other people in the industry. They should attend networking events, send emails, and even sit at a table with strangers.

This may all be a little uncomfortable at first, but eventually, it will become second nature to them. Before they know it, they will be building relationships with people they never even thought they would meet.

3. Determine which people in the network should get the most attention.

Not everyone a business person meets should get the same amount of attention. They will run into those who introduce them to even more people, those who invest in them and their ideas, those who help them in any way that they can, and then those who don’t want to see them succeed or refuse to even support them.

The people who introduce them to others and invest in them should get the most attention, while the people who help them should be next in line. Then, those who only want to see them fail should get the least amount of attention, if any at all.

Final Thoughts on Networking For Your Business

Building a strong network for a business is the key to having a successful business. Business owners and entrepreneurs should focus on networking from the very start of their endeavor. Networking is worth the time and energy, and they should be out building relationships, meeting new people, and focusing their attention on the right people.

from Louis DeTitto | Business


A Look at SaaS Business Models

Saas Business Models


Software as a service is rapidly pacing more traditional software distribution models in practically every major field of industry. It’s a model that literally couldn’t exist until recently. It took a certain level of internet speed and accessibility as well as developments in cloud technology to create a sustainable approach to software as a service that can reliably meet the needs of its customers.

That’s because cloud technology is the roaring engine behind the software as a service model. SaaS refers to software that stores its information on a remote cloud server, and that was truly a game changer for both consumers and developers. It benefits users because of its higher level of convenience. Whether it involves truckers accessing information on routes and delayed shipments through a tap of their phone or menu kiosks that can automate much of a server’s work in restaurants, the ability to access a shared software system from any device is a seismic game changer.

But SaaS business models typically fall into one of two categories. Low touch is the type of software that most regular users will experience, and it’s not that different from any subscription model. A user sees the pitch for a service on a media channel, decides to sign up for a free trial or to test out its value, and decides to stick around based off the quality of said service. Low touch models can often be scaled to the needs of businesses of different sizes and take advantage of multiple subscription tiers that are generally rigid in nature.

The high touch SaaS business model often involves larger companies and has a longer tail on the customer pitch. These services, such as SalesForce, often constitute a radical change to a company’s business approach; requires some level of investment to learn how to use; or solves a problem that clients might not know they have. As a result, the pitch for high touch SaaS generally involves the prospective consumer working directly hand in hand with a rep to understand the functionality of the platform and pick out the services they need.

But whether a company goes with a high touch or low touch model, ease of use is key. Complexity should be stripped down to its most basics, and they can make the difference during a free trial when a user is first deciding whether or not a service is worth the price.

from Louis DeTitto | Business

How Advanced Analytics Is Changing MLB

Baseball Analytics

While the lovers of all sports have developed a fascination with statistics over time, few are quite as zealous as baseball lovers. From RBI’s to BAA’s to BABIP’s, there is perhaps no other sport that generates as many statistics as baseball and fans memorize them religiously. What’s more, they spend hours and hours arguing stats to determine who the best players are. As technology advances in the world of baseball, so do the number of stats available. Advanced analytics are changing the game of baseball, but not just for coaches, scouts and managers. It’s changing the game for the fans as well.

Technology is nothing new to the world of professional sports, but yesterday’s “advanced technology” often becomes such a central part of the sports landscape that we often fail to remember that it was once revolutionary. Radar guns, for instance, were revolutionary when they were first introduced in the world of baseball. For the first time ever, the precise speed of a fastball moving upwards of 90 MPH could be determined in an instant. Radar guns have now been replaced by even more exact technology that can actually map out the precise and nearly undetectable arc of a speeding baseball or the exact angle of a bat hitting a ball.

All of this technology is simply increasing the amount of data available with which to analyze performance in baseball. Not only is that data helping athletes and trainers to increase performance, but it is also giving fans a greater opportunity to analyze the performance of players as well. While the term “armchair quarterback” may have been coined for football, fans of all sports love to detail, analyze and compare performance between players and even what they feel they themselves might have done.

Where fans of yesterday may have compared players based on how many hits, runs or strikes they made, tomorrow’s fans will be able to compare them based on batted ball speed or the angle or velocity of hits or catches. In other words, fans of today may bemoan their favorite player hitting a pop fly rather than a line drive straight into left field. Fans of tomorrow will be bemoaning that the bat hit the ball at a 76-degree angle, resulting in a line drive to left field, rather than an 82-degree angle, which would have sent it flying high over the stands.

from Louis DeTitto’s Sports Blog

How Flag Football Is Quickly Becoming The Future Of The Sport


One of the most popular sports in America is football. Sundays from September through February are often spent in front of the television watching football players from the National Football League (N.F.L.) take the field. Many parents spend hours each week during the fall and winter months watching their children play tackle football.

With more and more parents becoming concerned about the long-term dangers of playing tackle football, many are looking for a safer alternative to the game their children love. Research has shown that repeated hits to the head- which can often result in a concussion- can lead to a degenerative brain disease known as chronic traumatic encephalopathy (C.T.E.).

This disease is often seen in retired tackle football players, which is why many are pushing for the safer version of the sport- flag football- to be offered for children under the age of 14. Flag football has seen an increase in support from big-name N.F.L. players like New Orleans Saints’ quarterback, Drew Brees.

Brees, a Super Bowl MVP and the league’s all-time leading passer is also a father of four. Three of his children- son’s Callen, 6, Bowen, 8, and Baylen, 9- play flag football. Their coach is nonother than their famous father.

The 18-year vet believes in flag football so much that he started his own flag football league, known as Football ‘N’ America. Brees isn’t the only member of the N.F.L. to take notice of the increasing risks associated with tackle football. The Chicago Bears donated $15,000 towards a flag football program at Chicago’s Academy for Urban School Leadership.

The N.F.L. itself has also made investments in flag football, most notably by providing grants to hundreds of flag football programs organized by the Boys & Girls Club in addition to televising a series of games played by the American Flag Football League on their N.F.L. Network.

The league is aware that the future of the sport is changing and that more parents are choosing to put their children in flag football programs, or not allow them to participate in the sport at all. Flag football allows children to learn aspects of the sport safely, giving parents more time to determine whether or not their children will participate in tackle football once they reach high school age.

from Louis DeTitto’s Sports Blog

How to Raise Prices While Retaining Customers

Customer Retention

As a business owner, raising the prices of products and services is always a risk of losing customers in the long run, however, there are ways to raise prices while also retaining a loyal base of customers. The process of doing so is not all that complicated, in fact. By following a few simple rules of thumb, you can successfully raise the prices of your products or services without losing any of your valuable customers. The following are 2 simple tips to raising prices while retaining customers.

  1. Tell Customers Why You Are Raising Their Prices

Transparency is an important aspect of maintaining a successful business that values its customers. Whether the reasons for raising your prices pertain to consequences which are out of your control, like nation-wide tariffs or simply decisions based on the logistics of your business, being open with your customers will go a long way. People generally respond better to honesty and positive communication than to surprises concerning how much money they spend on certain things. One of the biggest reasons businesses lose customers is sudden price changes. Avoid coming across as a shady business owner by personally letting your customers know that your prices will be raised before you actually raise them. You want your customers to be aware of any changes which will affect them so that they feel secure trusting your business for their specific needs.

  1. Build Trust Between Your Business and Its Customers

Remaining transparent throughout various transactions and business dilemmas isn’t enough to successfully raise prices while retaining customers. You must also build trust between your business and its customers. If your customers trust your business, as well as the products or services you offer them, they are more likely to remain loyal to your business, despite any changes made to the prices they pay or the money they exchange on your behalf. In order to establish this level of trust, you should not only pursue transparent business practices but also deliver the same standard of quality through every transaction and customer experience. Your products and services should be of the best quality possible, ensuring that your customers are happy and satisfied. Your customer service representatives should come across as happy to help in any situation, whether the customer is irate or easily cooperative. Customer satisfaction is the key to establishing trust within a customer base.

from Louis DeTitto | Business

Baseball Union and Social Media

Baseball Player


Baseball isn’t a sport exactly known for keeping up with the times. America’s national pastime has been slower than other sports for changing with new trends. But while the standard rules of the sport may have remained unchanged throughout the decades, the MLB union is facing a different struggle in how it adopts the new technology of social media. It could become a powerful force in making sure that free agents feel like they have a seat at the table. The most recent collective bargaining agreement left many agents feeling shut out, but the union is making moves to bring about changes on that front.

Since the rise of social media, none of the major national sports leagues have seen a general strike. There’s a good reason for that. The last MLB strike signified a time when the union had more strength, and the cloistered nature of locker room discussions – combined with a host of veterans who had weathered countless disagreements before – resulted in a more unified front.

But with social media becoming one of the most prominent platforms for communications, players can now speak directly with their fans. It’s much harder for the union to rein in potential discontent when any disagreeing player can fire off their thoughts on the issue in a matter of seconds and reach a national audience. For players who want stronger voices in the discussion, it’s a powerful tool, but it’s also a tool that the union could benefit from.

Transparency isn’t exactly a virtue that the union is known for, and one of the largest points of discontent in the past was over discrepancies in pay. With a strong social media presence, the League could provide more communicative messaging to both players and fans and make a better pitch for their arguments. It’s a tool that free agents will have to leverage, and that means that getting a better grip on the technology will be a practical necessity for the union looking forward.

What that means is that the union will have to look toward a future where they engage more openly and honestly with their players and provide a more honest view at the advantages and disadvantages of their decision making, because the social media revolution has undoubtedly given everyone in the game more control of their own place within the league and its given fans a clearer window into how the sausage is made.

from Louis DeTitto’s Sports Blog

The Compounding Power of One Customer’s Interest


A single sale with one customer rarely makes or breaks a business in itself. Since a company may regularly handle dozens or thousands of transactions every day, it can be tempting to underestimate the power of one transaction. Whatever amount of money each customer spends at one time with a business, everyone carries the potential to make a profound, lasting impact on the success of that business.

Sometimes, one transaction can alter the course of a company and catapult it into stellar success, or plunge it into doom. Everyday sales do not normally have this immediate effect. Yet one satisfied customer is likely to return to patronize a business regularly. This repeat of transactions accumulates over time as a steady stream of income, much like an annuity.

The advantage of regular customers who support a business is that, as long as these people are pleased with the service and/or products they receive, the business does not have to put forth much more advertising or effort to obtain this continuous flow. Ideally, one customer will act as a marketer through referrals, word-of-mouth comments, or online reviews, creating more demand for what the business has to offer. This potentially leads to new customers, increased sales, and more satisfied customers who will start their own repeated purchase and advertising cycle without extra cost to the business.

Direct marketing, which involves seeking out and interacting with potential clients on a personal level, is typically costly in terms of time and resources. Satisfied customers do this instinctively as they share their positive experiences with a business. They are not only supporting your business with their sales, but they are also freely amplifying your marketing reach.

The power of compounding customer satisfaction builds a business, and its opposite can tear a business down. A dissatisfied customer can impact the bottom line like a debt that amasses untold high-interest costs over time. This customer carries a negative perspective that sways him or her away from the business, a viewpoint that they may share with acquaintances and online. Consequently, the business loses out on the displeased customer’s money — and the money of potential customers influenced by them.

To help encourage every customer to be an asset, businesses need to ensure that each employee is aware of the company’s mission and their part in fulfilling it. Leaders should exemplify and keep these ideals before their staff:

  • to grow the business by satisfying every customer, one by one,
  • to surpass customer expectations by providing the highest quality service and products, and
  • to do all that is possible never to disappoint a customer.

from Louis DeTitto | Business